Who are we?
We’re Coached by Mils, a personal training and women’s health coaching business run by Amelia Morgan, sole trader, based in Norwich, UK.

What type of information is collected from you?
Like most websites, this site uses Google Analytics to track user interaction. We use this data to determine how many people use our site, to better understand how they find and use our web pages, and to see their journey through our website. Google does not supply us with data that directly identifies you. We consider Google to be a third-party data processor.

How is your information used?
We may use your information to:
- Send you communications which you have requested and that may be of interest to you, including updates, promotions, and information about our services.
- Process bookings or information requests that you have submitted.
- Carry out our obligations arising from any contracts entered into by you and us.
- Seek your views or comments on the services we provide.
- Notify you of changes to our services.
We review our retention periods for personal information regularly. We are legally required to hold some types of information to fulfil our statutory obligations (for example, tax records). We will hold your personal information only for as long as necessary for the relevant activity, or as set out in any contract you hold with us. For marketing, we will reconfirm your desire to receive communications every 24 months. You may unsubscribe at any time.

Who has access to your information?
We will not give, sell, or rent your information to third parties. We will not share your information with third parties for marketing purposes.

Third Party Service Providers working on our behalf:
We may pass your information to third-party service providers, agents, subcontractors, and other associated organisations for the purposes of completing tasks and providing services on our behalf (for example, to process payments). When we use third-party service providers, we disclose only the personal information that is necessary to deliver the service, and we require them to keep your information secure and not use it for their own direct marketing. We will not release your information to third parties beyond Coached by Mils unless required to do so by law.

Data Protection Officer
The data protection officer for Coached by Mils is Amelia Morgan.
Email: coachedbymils@gmail.com

Data Protection Legislation
Our business, internal computer systems, and this website are designed to comply with: - UK Data Protection Act 1988 (DPA) - EU Data Protection Directive 1995 (DPD) - EU General Data Protection Regulation 2018 (GDPR)

Your choices
You have a choice about whether or not you wish to receive information from us. You can unsubscribe from our communications using the link at the bottom of all our marketing emails at any time. We will not contact you for marketing purposes unless you have given your prior consent or where there is a legitimate business interest. You can change your marketing preferences at any time by contacting us at coachedbymils@gmail.com.

How you can access and update your information
The accuracy of your information is important to us. If you change your email address or any other information we hold is inaccurate or out of date, please email us at coachedbymils@gmail.com.
You have the right to ask for a copy of the information Coached by Mils holds about you or to have it deleted and erased from our systems, where legally possible. To do this, please email us from the email account we have on record for you.

Transferring your information outside of Europe
We may hold your contact information in our email marketing system. Data may be held outside the EU by privacy-compliant providers. If you use our services while outside the EU, your information may be transferred outside the EU to provide you with those services.

Our 3rd Party Data Processors
We may use third parties to process personal data on our behalf. These third parties comply with EU and UK legislation. Where they are based in the USA, they are EU-U.S. Privacy Shield compliant.
- Google Analytics
- Email marketing providers

Data Breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third-party data processors to all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Security precautions in place to protect the loss, misuse, or alteration of your information
When you give us personal information, we take steps to ensure that it’s treated securely. Non-sensitive details (your email address, etc.) are transmitted normally over the Internet, which can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee its security. Once we receive your information, we make our best effort to ensure its security on our systems.

 Use of ‘cookies’
Like many other websites, the website uses cookies. Cookies collect statistical data about your browsing actions and patterns and do not identify you as an individual. This helps us improve our website and deliver a better, more perso    nalised service.

Links to other websites
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website. We encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites.

16 or Under
We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under, we require your parent/guardian’s permission whenever you provide us with personal information.

Review of this Policy
We keep this Policy under regular review. This Policy was last updated in December 2025.